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Brand Equity

Kelola People sebagai Aset Berharga Perusahaan (Internal Brand Equity)

Desember 4, 2018 by admin Leave a Comment

Karyawan (employee) harus dilihat sebagai aset yang berharga oleh perusahaan, apalagi oleh perusahaan/ institusi yang bergerak di sektor jasa seperti rumah sakit, universitas, asuransi dan lain-lain. Dengan kata lain employee happiness = customer happiness = company happiness. Why? Karena karyawan yang happy dan diapresiasi oleh perusahaannya, terbukti cenderung akan lebih produktif  dan lebih happy dalam […]

Filed Under: Marketing, Branding, Work, Values Tagged With: Brand Equity, Branding, Marketing, Values, Work

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Penny Hutabarat is a writer who loves to sing, learn, and share. Lecturer; Public Relations & Marketing Communication Specialist; Singer Songwriter.

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